Mountain Dew New Product Launch IMC Campaign
Client: Korea PepsiCo
- Mountain Dew
2024. 04 -
Category
BX - IMC
Overview
Launching a new product with an IMC campaign encompassing model selection, digital content creation, and offline events.
Web
2024 Shinsegae Group Landers Day Digital Viral Campaign
W Concept
2024. 03 - 04
Category
BX – Social SEO
Overview
Viral campaign for W-Concept's participation in Shinsegae Group's Landers Day, featuring authentic voices of existing W-Concept influencers.
KEF Domestic Launch Campaign
KEF
2024. 05 - 07
Category
BX - Digital PR, Social SEO
Overview
Viral marketing on major domestic audio communities, including SEO and content creation/distribution on Naver and Instagram.
Web
Timonet Exhibition: Seoul 'Theater of Light' and Jeju 'Bunker of Light' Brand SNS Management
Timonet
2022.08~2023.02
Category
BX – SNS channel management
Overview
Managing the social media presence for the 'Theater of Light' in Seoul and the 'Bunker of Light' in Jeju.
Campaign Goals:
-
Increase the number of followers on social media platforms.
-
Drive engagement and visitation through event promotions via social media content.
-
Plan and execute partnership and channel events to attract a diverse customer base.
Achievements:
-
During the campaign period, the 'Theater of Light' Instagram followers increased by 137%.
-
The 'Bunker of Light' Instagram followers grew by 5%.
ANESSA Brand SNS Management
Shiseido Korea - ANESSA
2020
Category
BX – SNS channel management
Overview
Official SNS channel management, including PR image/video variations, content creation using models, and internal shooting.
Web
Gyeonggi Province Local Currency Social Channel Setup and Operation
Gyeonggi Province Local Currency
2020
Category
BX – Digital Brand channel management
Overview
Setting up and managing social channels with monthly content production and follower/KPI achievement.
MediLog Digital IMC Campaign
MediLog
2022
Category
BX – Digital IMC Campaign
Overview
Increasing brand awareness with a digital IMC campaign, achieving brand awareness KPIs.
ZINUS POP-UP STORE
ZINUS KOREA
2022.10~23.06
Category
CX
Overview
Pop-up event at Hyundai Department Store, creating an amusement park concept with mattresses.
2024 Goyang JTBC Half Marathon
Sponsor Booth Planning & Operation
Mentholatum
2024. 03 - 04
Category
CX
Overview
Enhancing product experience and brand awareness through a sponsorship booth at the marathon.
‘May on Horse’
DAEMYUNG Group & FEI
2018. 05. 19~20
Category
CX
Overview
Largest domestic equestrian festival, providing a rich festival atmosphere and a prestigious equestrian competition experience.
‘MEDICUBE’ Brand
Launching Showcase
APR
2018. 10. 26
Category
CX
Overview
Launch showcase for the MEDICUBE brand, with VIP and press invitations.
Digital Marketing Summit
Various
2017. 03. 07 / 2018. 03. 14~16
Category
CX
Overview
Planning and managing a three-day full-day marketing conference, ensuring smooth operation and engagement.
PS Festa: GAMEPIA UBSOFT Booth
SONY
2019. 03. 09
Category
CX
Overview
Managing a branded game event with various partners and providing diverse gaming content.
End of Year Party with UBISOFT
Twitch
2018, 2019. 12
Category
CX
Overview
Hosting a year-end party for top streamers, collaborating with Ubisoft for game challenges.
Contents Marketing Summit
Various
2017. 07. 20~21
Category
CX
Overview
Planning and managing a two-day marketing conference, ensuring smooth operation and engagement.
4th Connectivity Forum
ASEAN Center
2016. 11. 08
Category
CX
Overview
Designing a program that reflects ASEAN's vision of a competitive, inclusive, and community-oriented region.
Foreign Company Day
Various
2016. 11. 22
Category
CX
Overview
Providing a networking experience for foreign companies in Korea, enhancing business growth and contributions.
Wadiz X Small Business Promotion Agency
Performance Marketing
Various
2024. 06 -
Category
DCX
Overview
Increasing traffic and conversion rates through Instagram and YouTube campaigns for small brands.
Web
Maeil Dairy & Maeil Health Nutrition,
Health Functional Protein 'Selex' Sales
Maeil Dairy
2021.04-2024.10
Category
CX
Overview
Channel portfolio establishment, product sales expansion, and customer retention, achieving significant sales growth
